If you’ve ever wondered whether all that effort in customizing your resume or sending applications at 11:45 p.m. makes a difference — you’re not alone.
At Multapply, we looked at 1,000 anonymized job applications submitted through our platform over a 90-day period. We weren’t just curious — we wanted real insights to help job seekers stop guessing and start strategizing.
Here’s what we found:

1. Timing matters more than people think.
The majority of successful applications (meaning they led to interview invites) were sent before noon on weekdays. Mondays and Tuesdays had the highest success rate — especially for roles in marketing, operations, and entry-level tech. With Multapply’s one-click auto-apply feature, it’s easy to submit applications at the right time—when hiring managers are actually checking. No more late-night sprints. Just smarter timing.
2. One-size-fits-all resumes underperform.
Applicants who tailored their resume for the job (especially adjusting keywords from the job description) were 40% more likely to receive a callback. Even small tweaks had a measurable impact.
Multapply’s Resume Reviewer and AI Resume Editor help you optimize your resume for each role, giving you smart suggestions so you don’t miss key opportunities to stand out.


3. People who tracked their process made smarter decisions.
Users who updated their job status (interviewed, rejected, in review) were 2x more likely to revise and improve their strategy. Those users also reported less burnout and more confidence during follow-ups.
Multapply’s built-in application tracker makes it easy to stay organized, reflect on your progress, and identify patterns — no spreadsheets required..,
4.Volume doesn’t always win — but consistency does.
The majority of successful applications (meaning they led to interview invites) were sent before noon on weekdays. Mondays and Tuesdays had the highest success rate — especially for roles in marketing, operations, and entry-level tech. With Multapply’s one-click auto-apply feature, it’s easy to submit applications at the right time—when hiring managers are actually checking. No more late-night sprints. Just smarter timing.l


5. Applications that included a cover letter — even short ones — saw a bump in response rate.
The majority of successful applications (meaning they led to interview invites) were sent before noon on weekdays. Mondays and Tuesdays had the highest success rate — especially for roles in marketing, operations, and entry-level tech. With Multapply’s one-click auto-apply feature, it’s easy to submit applications at the right time—when hiring managers are actually checking. No more late-night sprints. Just smarter timing.
What this means for your search:
If you want to stand out, you don’t need to do more — you need to do what works. That means:
- Applying earlier in the week, earlier in the day
- Customizing your resume just enough to match the role
- Tracking where you apply and learning from what happens next
- Staying consistent, not frantic
- Including a short, relevant cover letter where you can
At Multapply, we’re here to help you simplify the process — learn more about our Multapply chrome extension that can help you check off each of these strategies automatically. Job hunting doesn’t have to be pain. Change your approach today.
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